12 November 2020

Success story: Erasmus for young entrepreneurs

New Entrepreneur  Name and Surname: Manuel González Gómez Country: Spain Age: 26 Status: Would-be entrepreneur or start-up entrepreneur Sector: Legal, fiscal and other consultancy services

Host Entrepreneur

Name and Surname: Rob Marcus Country: Netherlands Age: 52 Experience: 25 years Sector: Distribution and Retail sector Name of business/website: Arte Viva : www.arteviva.com


NE: Manuel González Gómez, a young entrepreneur from Spain. He studied economics and international trade and after working in several Spanish companies and international ones he realized one of the main problems facing small and medium sized companies in Spain: The difficulties they encounter trying to sell abroad limit their growth and therefore, the potential growth of the entire country. He decided to work as a self-employed consultant for companies that want to sell abroad but do not know how to do so. He is thinking of creating a bigger company if he makes a success out of his business idea. He participated in this program in order to be able to work with a HE who was able to expand his business internationally in a few years. NE discovered EYE through a contact who was dealing with the program in Spain.

HE: Rob Marcus, a long-time entrepreneur. He created Arte Viva, a niche company focused on providing the best child safety products worldwide. He started his company with nothing but an entrepreneurial spirit and just a few products (finger guards for the doors), and went on to grow it into the leading company in its niche in The Netherlands, but also in the international markets. Arte Viva provides with child safety products across all the continents and in 65 countries. HE wanted to better understand how to enter this niche market in the Spanish speaking countries. The HE discovered the program because he is actively hiring international interns and employees to teach them and learn from their perspective.

Activities undertaken

The HE helped the NE learn about new markets, provided feedback on defining the business plan of the NE, shared experience on financial and creative aspects that are linked to the business plan, and oversaw the initiatives and projects to secure quality. The HE also taught the NE his company approach to the world market he operates in. In this respect, the NE was given the opportunity to learn how the HE’s business works with software systems that enables an efficient and highly productive workforce with a small team; how to sell and follow up, how to improve the website by using a CMS and translation plugins, how to work with Google Ads / Google Analytics, new sales trends via social media, all the ins and outs of a successful company. The NE improved his negotiation skills with customers and prospects, was part of the HE’s team and learned how to manage the business in a region and how to develop his own business.

Benefits achieved

The NE’s main benefits were the ability to fulfill the HE’s expectations and learn much about a leading company. He was able to learn how to make sales and how to provide customer service from an international company that sells abroad as its main business. The NE also learnt a new approach about how a leading in its niche company operates, how a well-established company works and how working with software systems enables the company to work efficiently with a small team. What the NE achieved went further than what he expected, as he could develop his skills in digital marketing and web. The HE’s expectations and focus were getting to know how internationalized companies work to get ideas of how to initiate his adventure as an entrepreneur whose customers are small companies that want to sell abroad but they don’t have the know-how, the structure or foreign languages ability to achieve it. The NE will continue to work for the HE as a consultant for Spain and South America.

Quotation regarding the experience

I consider the experience a success as I was able to learn many things related to a business that operates internationally and whose market is the entire world. I think Rob is a fantastic entrepreneur who managed to create a small company from scratch it and turn it into the leading company in its niche, and it will continue to grow at a very high rate, as it has been doing.

Quotation regarding the experience

The cooperation was a success. I have been very open in all aspects of doing business and the NE will benefit from this in his future job or any company he wishes to establish. The NE is a very pleasant person to work with. He is smart, intelligent and dedicated, and has deep knowledge of Spanish culture.

Arte Viva Child safety success story. Child safety products, Rob Marcus and Manuel
Arte Viva Child safety success story

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